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Wednesday, June 02, 2010 10:56 AM
The Internet has empowered a global generation of young people to create new kinds of companies and new ways of doing business. It’s also creating stronger ties between developed and emerging economies, and a whole new set of challenges for businesses of all sizes. This combination of technology, globalization, and entrepreneurial energy is especially powerful in parts of the world where the population is concentrated in the younger demographics or what I call the “Young World.” What does this mean for small businesses? It means there will be new competition; but it also means new partners to help reach new markets, fresh ideas and approaches to inspire innovation, and motivated and talented young people to fill gaps in aging organization. Here are some strategies for engaging the rising potential of the youthful emerging markets, such as India, South Africa, Brazil, Philippines, Nigeria, Mexico, Indonesia, and Vietnam to help lift your business above the competition. Read more at New York Enterprise Report.
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“…spells out clearly what your company needs to do to get it right.” Don Tapscott, author of Grown Up Digital and Wikinomics Generation Blend
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“Rasmus and Salkowitz create a context for the challenges and opportunities ahead” Stephen Elop, President, Microsoft Business Division Listening to the Future
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Internet Evolution
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